Data protection
Responsible party:
Fidu Brands GmbH
Otto-Hesse-Straße 19/T9
64293 Darmstadt
Registration number: HRB 95515
Registering court: Amtsgericht Darmstadt
Managing Directors: Christian Hinz, Erdem Keles
Phone: +49 6151 384340
Email: info@fidubrands.com
INFORMATION ON THE COLLECTION OF PERSONAL DATA
In the following, we inform you about the collection of personal data when using our website. Personal data is all data that can be related to you personally, e.g. name, address, e-mail addresses, user behaviour.
When you contact us by e-mail or via a contact form, the data you provide (your e-mail address, possibly your name and telephone number) will be stored by us to answer your questions. We will delete the data arising in this context after storage is no longer necessary, or restrict processing if statutory retention obligations exist.
If we use commissioned service providers for individual functions of our offering or would like to use your data for advertising purposes, we will inform you in detail about the respective processes below. We will also state the defined criteria for the storage period.
You will receive free information at any time about the personal data stored by us concerning you, as well as about the origin, recipient and purpose of data collection and data processing. You also have the right to request the correction, blocking or deletion of your data. This excludes data that must be retained due to legal regulations or is required for proper business processing. To ensure that data can be blocked at any time, data is kept in a blocking file for control purposes. If data is not covered by a legal archiving obligation, we will delete your data at your request. If the archiving obligation applies, we will block your data. For all questions and concerns regarding the correction, blocking or deletion of personal data, please contact the address given in the imprint. You also have the right to complain to a data protection supervisory authority about our processing of your personal data.
When using the website for informational purposes only, i.e., if you do not register or otherwise transmit information to us, we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data, which is technically necessary for us to display our website to you and to ensure its stability and security (legal basis is Art. 6 para. 1 S. 1 lit. f GDPR): IP address, date and time of the request, time zone difference to Greenwich Mean Time (GMT), content of the request (specific page), access status/HTTP status code, amount of data transferred in each case, website from which the request originates, browser, operating system and its interface, language and version of the browser software.
In addition to the aforementioned data, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard drive, assigned to the browser you are using, and through which certain information flows to the place that sets the cookie (in this case, us). Cookies cannot execute programs or transmit viruses to your computer. They serve to make the internet offering more user-friendly and effective overall./HTTP status code, the respective amount of data transferred, the website from which the request originates, browser, operating system and its interface, language and version of the browser software.
This website uses the following types of cookies, the scope and function of which are explained below:
Transient cookies (see a)
Persistent cookies (see b).
a) Transient cookies are automatically deleted when you close the browser. These include, in particular, session cookies. These store a so-called session ID, with which various requests from your browser can be assigned to the common session. This allows your computer to be recognised when you return to our website. Session cookies are deleted when you log out or close the browser.
b) Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can delete the cookies in the security settings of your browser at any time.
c) You can configure your browser settings according to your wishes and, for example, refuse to accept third-party cookies or all cookies. Please use your browser's help function to make the appropriate changes. We would like to point out that you may not be able to use all functions of this website.
d) We use cookies to identify you for subsequent visits if you have an account with us. Otherwise, you would have to log in again for each visit.
CONSENT VIA COOKIE BANNER
When you visit our website for the first time, we inform you about the use of cookies and similar technologies via a so-called cookie banner. You then have the option to consent to certain processing (e.g., statistics, marketing) or to allow only technically necessary cookies.
Your selection is stored in a cookie so that you are not asked again on every visit. You can revoke or change this consent at any time by clicking on the "Cookie settings" icon at the bottom of our website.
Processing is based on Art. 6 para. 1 lit. a GDPR, provided you give your consent. We use technically necessary cookies on the basis of Art. 6 para. 1 lit. f GDPR (legitimate interest in a functional website).
In addition to the purely informational use of our website, we offer various services that you can use if you are interested. For this purpose, you generally have to provide further personal data, which we use to provide the respective service and for which the aforementioned principles for data processing apply.
In some cases, we use external service providers to process your data. These have been carefully selected and commissioned by us, are bound by our instructions and are regularly monitored.
Furthermore, we may pass on your personal data to third parties if participations in promotions, competitions, contract conclusions or similar services are offered by us jointly with partners. You will receive further information on this when you provide your personal data or below in the description of the offer.
Insofar as our service providers or partners are based in a state outside the European Economic Area (EEA), we will inform you of the consequences of this circumstance in the description of the offer.
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- - Browser type/browser version
- - operating system used
- - Referrer URL
- - Hostname of the accessing computer
- - Time of the server request
This data cannot be assigned to specific persons. This data is not merged with other data sources. We reserve the right to check this data retrospectively if we become aware of concrete indications of unlawful use.
If you wish to subscribe to the newsletter offered on the website, we require an e-mail address from you, as well as information that allows us to verify that you are the owner of the specified e-mail address and agree to receive the newsletter. No further data is collected. We use this data exclusively for sending the requested information and do not pass it on to third parties. You can revoke your consent to the storage of the data, the e-mail address and its use for sending the newsletter at any time, for example via the "unsubscribe" link in the newsletter.
ADVERTISING TO EXISTING CUSTOMERS
If you place an order with us, we will use your email address in accordance with Section 7 (3) of the German Unfair Competition Act (UWG) to send you information about similar products via email. You can object to this use of your email address at any time, for example via the unsubscribe link in each message or by emailing info@lobsterlemonade.com.
As part of shipping processing, we transmit your data (name, address, possibly email address and/or mobile phone number, as well as other shipment-related data) to our shipping partner DPD Deutschland GmbH, based on Article 6(1f) of the EU General Data Protection Regulation. You can object to the transmission of additional information such as email or mobile phone number at any time, both in the ordering process in our online shop after order confirmation, or by email to: info@lobsterlemonade.com or by phone at: +496151384340, as well as directly to DPD at widerspruch_predictbenachrichtigung@dpd.de or via a link in any parcel information.
If you have given consent to the processing of your data, you can revoke it at any time. Such a revocation will affect the permissibility of processing your personal data after you have expressed it to us.
Insofar as we base the processing of your personal data on the balancing of interests, you may object to the processing. This is the case if the processing is not necessary for the performance of a contract with you, which is shown by us in the following description of the functions. When exercising such an objection, we ask you to explain the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will examine the situation and will either stop or adjust the data processing or show you our compelling legitimate grounds on the basis of which we will continue the processing.
Of course, you can object to the processing of your personal data for advertising and data analysis purposes at any time. You can inform us of your advertising objection using the contact details above.
This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website will usually be transmitted to and stored by Google on servers in the United States. In the event that IP anonymisation is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.
We have activated IP anonymisation on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de
We use Google Analytics to analyze and regularly improve the use of our website. The statistics obtained allow us to improve our offer and make it more interesting for you as a user. For transfers of personal data to the USA, Google relies on the EU Commission's standard contractual clauses (SCC) in accordance with Art. 46 para. 2 lit. c GDPR to ensure an adequate level of data protection. The legal basis for the use of Google Analytics is your consent according to Art. 6 para. 1 lit. a GDPR.
Information of the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. User conditions: http://www.google.com/analytics/terms/de.html, overview on data protection: http://www.google.com/intl/de/analytics/learn/privacy.html, as well as the data protection declaration: http://www.google.com/intl/en/p.
We currently use the following social media plug-ins: Facebook, Google+, Instagram, Twitter, LinkedIn, Pinterest]. We use the so-called two-click solution. This means that when you visit our site, no personal data is initially passed on to the providers of the plug-ins. You can recognise the provider of the plug-in by the marking on the box above its initial letter or the logo. We offer you the opportunity to communicate directly with the provider of the plug-in via the button. Only if you click on the marked field and activate it, does the plug-in provider receive the information that you have accessed the corresponding website of our online offering. In addition, the data mentioned under § 3 of this declaration is transmitted. In the case of Facebook, according to the respective providers in Germany, the IP address is anonymised immediately after collection. By activating the plug-in, personal data from you is therefore transmitted to the respective plug-in provider and stored there (for US providers in the USA). Since the plug-in provider primarily collects data via cookies, we recommend that you delete all cookies via your browser's security settings before clicking on the greyed-out box.
We have no influence on the collected data and data processing operations, nor are we aware of the full scope of data collection, the purposes of processing, the storage periods. We also have no information about the deletion of the collected data by the plug-in provider.
The plug-in provider stores the data collected about you as usage profiles and uses these for the purposes of advertising, market research and/or tailoring its website to meet demand. Such an evaluation is carried out in particular (also for users who are not logged in) to display needs-based advertising and to inform other users of the social network about your activities on our website. You have a right to object to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right. Via the plug-ins, we offer you the opportunity to interact with social networks and other users, so that we can improve our offering and make it more interesting for you as a user. The legal basis for the use of the social media plug-ins is your consent according to Art. 6 para. 1 lit. a GDPR.
The data transfer takes place regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in with the plug-in provider, your data collected by us will be directly assigned to your account with the plug-in provider. If you activate the button and, for example, link the page, the plug-in provider also stores this information in your user account and publicly shares it with your contacts. We recommend that you log out regularly after using a social network, but especially before activating the button, as this allows you to avoid an assignment to your profile with the plug-in provider.
Further information on the purpose and scope of data collection and its processing by the plug-in provider can be found in the data protection declarations of these providers communicated below. There you will also find further information on your rights in this regard and setting options for protecting your privacy.
Addresses of the respective plug-in providers and URLs with their privacy notices:
Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; http://www.facebook.com/policy.php; further information on data collection: http://www.facebook.com/help/186325668085084, https://www.facebook.com/about/privacy/your-info-on-other#applications and http://www.facebook.com/about/privacy/your-info#everyoneinfo. For data transfers to the USA, Facebook relies on the EU Commission's standard contractual clauses pursuant to Art. 46 (2) (c) GDPR to ensure an adequate level of data protection.
Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; https://www.google.com/policies/privacy/partners/?hl=de. For data transfers to the USA, Google uses the EU Commission's standard contractual clauses (SCC) pursuant to Art. 46 (2) (c) GDPR.
LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA; https://www.linkedin.com/legal/privacy-policy
Pinterest Europe Ltd. Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland; https://policy.pinterest.com/de/privacy-policy
Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA; https://twitter.com/de/privacy
Please note that the use of social media plug-ins can be associated with risks for your personal data, particularly with regard to data processing outside the EU and potential profile creation by the providers. The respective third-party provider is responsible for ensuring data protection compliance.
We have embedded YouTube videos in our online offering, which are stored on http://www.youtube.com and can be played directly from our website. These are all embedded in "extended data protection mode", which means that no data about you as a user will be transmitted to YouTube if you do not play the videos. Only when you play the videos will the data mentioned in paragraph 2 be transmitted. We have no influence on this data transmission.
By visiting the website, YouTube receives the information that you have accessed the corresponding subpage of our website. In addition, the data mentioned in Section 3 of this statement will be transmitted. This happens regardless of whether YouTube provides a user account through which you are logged in, or whether no user account exists. If you are logged in to Google, your data will be directly associated with your account. If you do not wish the association with your profile on YouTube, you must log out before activating the button. YouTube stores your data as usage profiles and uses them for the purposes of advertising, market research and/or needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have a right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.
Further information on the purpose and scope of data collection and its processing by YouTube can be found in the privacy policy. There you will also find further information about your rights and setting options for protecting your privacy: https://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has subjected itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
This website uses the online advertising service Google AdSense, which can present you with advertising tailored to your interests. We are pursuing the interest of showing you advertising that might be of interest to you in order to make our website more interesting for you. For this purpose, statistical information about you is collected and processed by our advertising partners. These advertisements can be recognized by the note "Google ads" in the respective advertisement.
By visiting our website, Google receives the information that you have accessed our website. Google uses a web beacon to place a cookie on your computer. The data mentioned in § 3 of this declaration is transmitted. We have no influence on the data collected, nor are we aware of the full extent of data collection and the storage period. Your data is transferred to the USA and evaluated there. If you are logged in with your Google account, your data can be directly assigned to it. If you do not wish the assignment with your Google profile, you must log out. It is possible that this data will be passed on to Google's contractual partners to third parties and authorities. The legal basis for the processing of your data by Google AdSense is your consent pursuant to Art. 6 Para. 1 lit. a GDPR. This website does not place third-party ads via Google AdSense. The aforementioned data can be transferred to these third-party providers (named under https://support.google.com/dfp_sb/answer/94149).
You can prevent the installation of Google AdSense cookies in various ways: a) by a corresponding setting of your browser software, in particular the suppression of third-party cookies means that you will not receive third-party ads; b) by deactivating interest-based ads on Google via the link http://www.google.de/ads/preferences, whereby this setting will be deleted if you delete your cookies; c) by deactivating interest-based ads from providers that are part of the "About Ads" self-regulation campaign, via the link http://www.aboutads.info/choices, whereby this setting will be deleted if you delete your cookies; d) by permanent deactivation in your Firefox, Internet Explorer or Google Chrome browsers under the link http://www.google.com/settings/ads/plugin. Please note that in this case you may not be able to fully use all functions of this offer.
Further information on the purpose and scope of data collection and its processing as well as further information on your rights in this regard and setting options for protecting your privacy can be obtained from: Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; Advertising Privacy Policy: http://www.google.de/intl/de/policies/technologies/ads. Google relies on the standard contractual clauses of the European Commission pursuant to Art. 46 (2) (c) GDPR for data transfers to the USA to ensure an adequate level of data protection.
We use Google Adwords to draw attention to our attractive offers on external websites using advertising materials (so-called Google Adwords). We thus pursue the interest of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.
These advertising materials are delivered by Google via so-called "Ad Servers". For this purpose, we use Ad Server cookies, through which certain parameters for measuring success, such as the display of the ads or clicks by users, can be measured. If you access our website via a Google ad, a cookie will be stored on your PC by Google Adwords. These cookies usually expire after 30 days and are not intended to identify you personally. Typically, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions), and opt-out information (marking that the user no longer wishes to be addressed) are stored as analysis values for this cookie.
These cookies enable Google to recognize your internet browser. If a user visits certain pages of an Adwords customer's website and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user has clicked on the ad and been redirected to this page. Each Adwords customer is assigned a different cookie. Thus, cookies cannot be tracked across Adwords customer websites. We ourselves do not collect and process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can recognize which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising materials, in particular, we cannot identify the users based on this information.
Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our knowledge: By integrating AdWords Conversion, Google receives the information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will obtain and store your IP address.
You can prevent participation in this tracking procedure in various ways: a) by a corresponding setting of your browser software, in particular the suppression of third-party cookies means that you will not receive third-party ads; b) by deactivating cookies for conversion tracking by setting your browser to block cookies from the domain "www.googleadservices.com", https://www.google.de/settings/ads, whereby this setting will be deleted if you delete your cookies; c) by deactivating interest-based ads from providers that are part of the "About Ads" self-regulation campaign, via the link http://www.aboutads.info/choices, whereby this setting will be deleted if you delete your cookies; d) by permanent deactivation in your Firefox, Internet Explorer or Google Chrome browsers under the link http://www.google.com/settings/ads/plugin. Please note that in this case you may not be able to fully use all functions of this offer.
The legal basis for the processing of your data within the framework of Google AdWords Conversion Tracking is your consent pursuant to Art. 6 Para. 1 lit. a GDPR. Further information on data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/. Google uses the standard contractual clauses (SCC) adopted by the EU Commission pursuant to Art. 46 (2) (c) GDPR for data transfers to the USA.
In addition to Adwords Conversion, we use the Google Remarketing application. This is a procedure with which we want to address you again. Through this application, our advertisements can be displayed to you after visiting our website when you use the Internet further. This is done by means of cookies stored in your browser, through which your usage behavior when visiting various websites is recorded and evaluated by Google. In this way, Google can determine your previous visit to our website. According to Google's own statements, a merging of the data collected within the framework of remarketing with your personal data, which may be stored by Google, does not take place. In particular, according to Google, pseudonymization is used in remarketing.
The legal basis for the processing of your data within the framework of Google Remarketing is your consent pursuant to Art. 6 Para. 1 lit. a GDPR.
Furthermore, the website uses the remarketing function "Custom Audiences" of Facebook Inc. ("Facebook"). This allows users of the website to be shown interest-based advertisements ("Facebook Ads") when visiting the social network Facebook or other websites also using the procedure. We thus pursue the interest of showing you advertising that is of interest to you in order to make our website more interesting for you.
Due to the marketing tools used, your browser automatically establishes a direct connection with Facebook's server. We have no influence on the scope and further use of the data collected by Facebook through the use of this tool and therefore inform you according to our knowledge: By integrating Facebook Custom Audiences, Facebook receives the information that you have accessed the corresponding page of our website or clicked on an ad from us. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, it is possible that the provider will obtain and store your IP address and other identifying features.
The "Facebook Custom Audiences" function can be deactivated for logged-in users at https://www.facebook.com/settings/?tab=ads#_m%C3%B6glich.
The legal basis for the processing of your data by Facebook Custom Audiences is your consent pursuant to Art. 6 Para. 1 lit. a GDPR. Further information on data processing by Facebook can be found at https://www.facebook.com/about/privacy.
The use of Facebook Custom Audiences may be associated with data protection risks, particularly with regard to the processing of personal data in the USA by Meta Platforms Inc. and the possible creation of comprehensive user profiles. Data processing only takes place if you have expressly consented to this via our cookie banner.