Data protection
Data protection
Responsible:
Fidu Brands GmbH
Otto-Hesse-Straße 19 | T3
64293 Darmstadt
Registration number: HRB 95515
Registration law: Darmstadt District Court
Managing Directors: Christian Hinz, Erdem Keles
Phone: +49 6151 384340
Email: info@fidubrands.com
INFORMATION ON THE COLLECTION OF PERSONAL DATA
Below we provide information about the collection of personal data when you use our website. Personal data is all data that can be personally related to you, such as your name, address, email addresses, and user behavior.
When you contact us by email or via a contact form, the data you provide (your email address, your name, and your telephone number, if applicable) will be stored by us in order to answer your questions. We will delete the data collected in this context once storage is no longer required, or restrict processing if statutory retention periods apply.
If we use contracted service providers for individual functions of our offering or wish to use your data for advertising purposes, we will inform you in detail below about the respective processes. We will also state the established criteria for the storage period.
You can obtain information about the personal data we have stored about you, as well as its origin, recipient, and purpose of data collection and processing, free of charge at any time. You also have the right to request the correction, blocking, or deletion of your data. This does not apply to data that is retained due to legal regulations or is required for proper business processing. To ensure that data can be blocked at any time, data is stored in a blocked file for control purposes. If data is not covered by a legal archiving obligation, we will delete your data at your request. If the archiving obligation applies, we will block your data. For all questions and concerns regarding the correction, blocking, or deletion of personal data, please contact the address stated in the imprint. You also have the right to complain to a data protection supervisory authority about our processing of your personal data.
If you simply use the website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you would like to view our website, we collect the following data, which is technically necessary for us to display our website to you and to ensure stability and security (the legal basis is Art. 6 (1) (f) GDPR): IP address, date and time of the request, time zone difference to Greenwich Mean Time (GMT), content of the request (specific page), access status/HTTP status code, amount of data transferred in each case, website from which the request came, browser, operating system and its interface, language and version of the browser software.
In addition to the aforementioned data, cookies are stored on your computer when you use our website. Cookies are small text files stored on your hard disk associated with the browser you use; they allow certain information to be sent to the location that placed the cookies (here, this is us). Cookies cannot run programs or transmit viruses to your computer. They are designed to make the Internet more user-friendly and effective./HTTP status code, amount of data transferred, website from which the request originated, browser, operating system and its interface, language, and browser software version.
This website uses the following types of cookies, the scope and functionality of which are explained below:
Transient cookies (see a)
Persistent cookies (see b).
a) Transient cookies are automatically deleted when you close your browser. This includes, in particular, session cookies. These store a so-called session ID, which allows various requests from your browser to be assigned to the shared session. This allows your computer to be recognized when you return to our website. Session cookies are deleted when you log out or close your browser.
b) Persistent cookies are automatically deleted after a specified period of time, which may vary depending on the cookie. You can delete cookies at any time in your browser's security settings.
c) You can configure your browser settings according to your preferences and, for example, refuse to accept third-party cookies or all cookies. Please use your browser's help function to make the appropriate changes. Please note that if you do this, you may not be able to use all functions of this website.
d) We use cookies to identify you for subsequent visits if you have an account with us. Otherwise, you would have to log in again for each visit.
CONSENT VIA COOKIE BANNER
When you first visit our website, we will inform you about the use of cookies and similar technologies via a so-called cookie banner. You have the option of consenting to certain processing activities (e.g., statistics, marketing) or allowing only technically necessary cookies.
Your choices will be saved in a cookie so you won't be asked again each time you visit. You can revoke or change your consent at any time by clicking on the "Cookie Settings" icon at the bottom of our website.
Processing is based on Art. 6 (1) (a) GDPR, provided you give your consent. We use technically necessary cookies based on Art. 6 (1) (f) GDPR (legitimate interest in a functional website).
In addition to the purely informational use of our website, we offer various services that you may be interested in. To do so, you will generally be required to provide additional personal data, which we will use to provide the respective service and to which the aforementioned data processing principles apply.
We sometimes use external service providers to process your data. These providers have been carefully selected and commissioned by us, are bound by our instructions, and are regularly monitored.
We may also share your personal data with third parties if we offer promotions, competitions, contract conclusions, or similar services together with partners. You will receive further information about this when you provide your personal data or in the description of the offer below.
If our service providers or partners are based in a country outside the European Economic Area (EEA), we will inform you about the consequences of this circumstance in the description of the offer.
The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. This includes:
- - Browser type/version
- - operating system used
- - Referrer URL
- - Hostname of the accessing computer
- - Time of the server request
This data cannot be assigned to specific individuals. This data will not be merged with other data sources. We reserve the right to subsequently review this data if we become aware of concrete evidence of illegal use.
If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the specified email address and that you consent to receive the newsletter. No further data will be collected. We use this data exclusively to send the requested information and do not share it with third parties. You can revoke your consent to the storage of your data, your email address, and their use for sending the newsletter at any time, for example, via the "unsubscribe" link in the newsletter.
ADVERTISING TO EXISTING CUSTOMERS
If you place an order with us, we will use your email address in accordance with Section 7 (3) of the German Unfair Competition Act (UWG) to send you information about similar products by email. You can opt out of this use of your email address at any time, e.g., via the unsubscribe link in every message or by emailing info@lobsterlemonade.com.
As part of the shipping process, we transmit your data (name, address, email address and/or mobile phone number, if applicable, as well as other shipment-related data) to our shipping partner DPD Deutschland GmbH on the basis of Article 6(1f) of the EU General Data Protection Regulation. You can withdraw your consent to the transmission of additional information such as your email address or mobile phone number at any time, either during the ordering process in our online shop after the order confirmation, by email to info@lobsterlemonade.com, by phone at +496151384340, or directly to DPD at widerspruch_predictbenachrichtigung@dpd.de, or via a link in every parcel information.
If you have given your consent to the processing of your data, you can revoke it at any time. Such a revocation affects the legality of the processing of your personal data after you have expressed it to us.
If we base the processing of your personal data on a balance of interests, you may object to the processing. This is the case, in particular, if the processing is not necessary to fulfill a contract with you, which we will explain in the following description of the functions. If you exercise such an objection, we ask you to explain the reasons why we should not process your personal data as we do. If your objection is justified, we will examine the situation and either stop or adapt the data processing or explain our compelling legitimate reasons for continuing the processing.
Of course, you can object to the processing of your personal data for advertising and data analysis purposes at any time. You can inform us of your objection to advertising using the contact details above.
This website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website is usually transferred to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, Google will shorten your IP address beforehand within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage.
We have activated IP anonymization on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
You can prevent cookies from being saved by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore, you can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de
We use Google Analytics to analyze and regularly improve the use of our website. Using the statistics collected, we can improve our offering and make it more interesting for you as a user. For transfers of personal data to the USA, Google relies on the EU Commission's Standard Contractual Clauses (SCC) pursuant to Art. 46 (2) (c) GDPR to ensure an appropriate level of data protection. The legal basis for the use of Google Analytics is your consent pursuant to Art. 6 (1) (a) GDPR.
Third-party information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Terms of use: http://www.google.com/analytics/terms/de.html, data protection overview: http://www.google.com/intl/de/analytics/learn/privacy.html, and the privacy policy: http://www.google.com/intl/en/p.
We currently use the following social media plug-ins: Facebook, Google+, Instagram, Twitter, LinkedIn, Pinterest]. We use the so-called two-click solution. This means that when you visit our site, no personal data is initially passed on to the plug-in providers. You can recognize the plug-in provider by the marking on the box above its initial letter or logo. We give you the opportunity to communicate directly with the plug-in provider via the button. Only if you click on the marked field and thereby activate it will the plug-in provider receive the information that you have accessed the corresponding website of our online offering. In addition, the data specified in Section 3 of this declaration will be transmitted. In the case of Facebook, according to the respective provider in Germany, the IP address is anonymized immediately after collection. By activating the plug-in, your personal data is therefore transmitted to the respective plug-in provider and stored there (in the case of US providers, in the USA). Since the plug-in provider collects data primarily via cookies, we recommend that you delete all cookies via your browser's security settings before clicking on the grayed-out box.
We have no influence on the data collected and data processing procedures, nor are we aware of the full extent of data collection, the purposes of processing, or the retention periods. We also have no information on the deletion of the collected data by the plug-in provider.
The plug-in provider saves the data collected about you as user profiles and uses these for the purposes of advertising, market research and/or tailoring its website to meet your needs. Such evaluation is carried out in particular (even for users who are not logged in) to display needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles; to exercise this right you must contact the respective plug-in provider. Via the plug-ins we offer you the opportunity to interact with the social networks and other users so that we can improve our offering and make it more interesting for you as a user. The legal basis for the use of social media plug-ins is your consent in accordance with Art. 6 (1) (a) GDPR.
The data is transferred regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in with the plug-in provider, the data we collect will be directly assigned to your existing account with the plug-in provider. If you click the activated button and, for example, link the page, the plug-in provider also saves this information in your user account and publicly shares it with your contacts. We recommend that you log out regularly after using a social network, especially before activating the button, as this prevents your data from being assigned to your profile with the plug-in provider.
Further information on the purpose and scope of data collection and processing by the plug-in provider can be found in the privacy policies of these providers provided below. There you will also find further information on your rights and settings options for protecting your privacy.
Addresses of the respective plug-in providers and URL with their privacy policy:
Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; http://www.facebook.com/policy.php ; further information on data collection: http://www.facebook.com/help/186325668085084 , https://www.facebook.com/about/privacy/your-info-on-other#applications and http://www.facebook.com/about/privacy/your-info#everyoneinfo . For data transfers to the USA, Facebook relies on the EU Commission's standard contractual clauses pursuant to Art. 46 (2) (c) GDPR to ensure an appropriate level of data protection.
Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; https://www.google.com/policies/privacy/partners/?hl=de . For data transfers to the USA, Google uses the EU Commission's standard contractual clauses (SCC) pursuant to Art. 46 (2) (c) GDPR.
LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA; https://www.linkedin.com/legal/privacy-policy
Pinterest Europe Ltd. Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland; https://policy.pinterest.com/de/privacy-policy
Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA; https://twitter.com/de/privacy
We would like to point out that the use of social media plug-ins may involve risks to your personal data, particularly with regard to data processing outside the EU and possible profiling by the providers. The responsibility for data protection-compliant operation lies with the respective third-party provider.
We have integrated YouTube videos into our online offering. These videos are stored at http://www.youtube.com and can be played directly from our website. These are all integrated in "extended data protection mode," meaning that no data about you as a user is transferred to YouTube if you do not play the videos. Only when you play the videos will the data mentioned in paragraph 2 be transferred. We have no influence over this data transfer.
By visiting the website, YouTube receives the information that you have accessed the corresponding subpage of our website. In addition, the data specified in Section 3 of this declaration is transmitted. This occurs regardless of whether YouTube provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish to be assigned to your YouTube profile, you must log out before activating the button. YouTube saves your data as user profiles and uses them for the purposes of advertising, market research and/or to tailor its website to meet your needs. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles; to exercise this right you must contact YouTube.
Further information on the purpose and scope of data collection and processing by YouTube can be found in the privacy policy. There you will also find further information on your rights and settings options for protecting your privacy: https://www.google.de/intl/de/policies/privacy . Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework .
This website uses the online advertising service Google AdSense, which allows us to present advertising tailored to your interests. We use this service to show you advertising that may be of interest to you in order to make our website more interesting for you. For this purpose, statistical information about you is collected, which is processed by our advertising partners. These advertisements can be identified by the "Google Ads" notice in the respective advertisement.
When you visit our website, Google receives the information that you have accessed our website. To do this, Google uses a web beacon to set a cookie on your computer. The data specified in Section 3 of this declaration is transmitted. We have no influence on the data collected, nor do we know the full extent of the data collection and the storage period. Your data will be transferred to the USA and evaluated there. If you are logged in with your Google account, your data can be directly associated with it. If you do not wish to be associated with your Google profile, you must log out. It is possible that this data will be passed on to Google's contractual partners, third parties and authorities. The legal basis for the processing of your data by Google AdSense is your consent in accordance with Art. 6 (1) (a) GDPR. This website does not display third-party advertisements via Google AdSense. The aforementioned data may be transferred to these third parties (named at https://support.google.com/dfp_sb/answer/94149 ).
You can prevent the installation of Google AdSense cookies in various ways: a) by setting your browser software accordingly. In particular, blocking third-party cookies will prevent you from receiving ads from third parties; b) by deactivating interest-based ads on Google using the link http://www.google.de/ads/preferences. This setting will be deleted if you delete your cookies. c) by deactivating interest-based ads from providers that are part of the “About Ads” self-regulation campaign using the link http://www.aboutads.info/choices . This setting will be deleted if you delete your cookies. d) by permanently deactivating these cookies in your Firefox, Internet Explorer or Google Chrome browsers using the link http://www.google.com/settings/ads/plugin. Please note that if you do this, you may not be able to use all of the features of this service to their full extent.
Further information on the purpose and scope of data collection and processing, as well as further information on your rights and settings options for protecting your privacy, can be obtained from: Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; Advertising privacy policy: http://www.google.de/intl/de/policies/technologies/ads . For data transfers to the USA, Google relies on the European Commission's standard contractual clauses pursuant to Art. 46 (2) (c) GDPR to ensure an appropriate level of data protection.
We use Google AdWords to draw attention to our attractive offers on external websites using advertising materials (so-called Google AdWords). We can determine the success of individual advertising measures in relation to the data from the advertising campaigns. This is in our interest to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of advertising costs.
These advertisements are delivered by Google via so-called "ad servers." For this purpose, we use ad server cookies, which enable us to measure certain parameters for success, such as the display of ads or clicks by users. If you access our website via a Google ad, Google Adwords will store a cookie on your PC. These cookies generally expire after 30 days and are not intended to identify you personally. The analysis values stored for this cookie include the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions), and opt-out information (marking that the user no longer wishes to be contacted).
These cookies enable Google to recognize your internet browser. If a user visits certain pages of an Adwords customer's website and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. Each Adwords customer is assigned a different cookie. Cookies cannot therefore be tracked across Adwords customers' websites. We ourselves do not collect or process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can determine which of the advertising measures used are particularly effective. We do not receive any further data from the use of advertising material; in particular, we cannot identify users based on this information.
Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected through the use of this tool by Google and therefore inform you according to our current state of knowledge: By integrating AdWords Conversion, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our ads. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will learn and save your IP address.
You can prevent participation in this tracking process in various ways: a) by setting your browser software accordingly. In particular, suppressing third-party cookies will prevent you from receiving ads from third parties; b) by deactivating cookies for conversion tracking by setting your browser to block cookies from the domain “www.googleadservices.com” at https://www.google.de/settings/ads . This setting will be deleted if you delete your cookies; c) by deactivating interest-based ads from providers that are part of the “About Ads” self-regulation campaign at http://www.aboutads.info/choices . This setting will be deleted if you delete your cookies; d) by permanently deactivating this option in your Firefox, Internet Explorer or Google Chrome browsers at http://www.google.com/settings/ads/plugin . Please note that if you do this, you may not be able to use all of the features of this service to their full extent.
The legal basis for the processing of your data within the scope of Google AdWords Conversion Tracking is your consent in accordance with Art. 6 (1) (a) GDPR. Further information on data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html . Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/ . Google uses the standard contractual clauses (SCC) adopted by the EU Commission in accordance with Art. 46 (2) (c) GDPR for data transfer to the USA.
In addition to Adwords Conversion, we use the Google Remarketing application. This is a process with which we would like to contact you again. Through this application, our advertisements can be displayed to you during your subsequent internet use after visiting our website. This is done using cookies stored in your browser, which Google uses to record and evaluate your usage behavior when visiting various websites. This allows Google to determine your previous visit to our website. According to Google, the data collected as part of remarketing does not combine with your personal data that may be stored by Google. In particular, Google uses pseudonymization for remarketing.
The legal basis for the processing of your data within the scope of Google Remarketing is your consent in accordance with Art. 6 (1) (a) GDPR.
The website also uses the "Custom Audiences" remarketing feature provided by Facebook Inc. ("Facebook"). This allows website users to be shown interest-based advertisements ("Facebook Ads") when they visit the social network Facebook or other websites that also use this feature. We use this to show you advertising that is of interest to you in order to make our website more interesting for you.
Due to the marketing tools used, your browser automatically establishes a direct connection to the Facebook server. We have no influence on the scope and further use of the data collected through the use of this tool by Facebook and therefore inform you according to our current state of knowledge: By integrating Facebook Custom Audiences, Facebook receives the information that you have accessed the corresponding web page on our website or clicked on one of our ads. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, there is a possibility that the provider will learn and save your IP address and other identification features.
Logged-in users can deactivate the “Facebook Custom Audiences” function at https://www.facebook.com/settings/?tab=ads#_m%C3%B6glich .
The legal basis for the processing of your data by Facebook Custom Audiences is your consent in accordance with Art. 6 (1) (a) GDPR. Further information on data processing by Facebook can be found at https://www.facebook.com/about/privacy .
The use of Facebook Custom Audiences may involve data protection risks, particularly with regard to the processing of personal data in the USA by Meta Platforms Inc. and the possible creation of comprehensive user profiles. Data processing only occurs if you have expressly consented to this via our cookie banner.