Lobster & Lemonade creates authentic merchwear to embrace topics that bring joy to everyday life.
Our Belief
We want to give people the opportunity to express themselves and what matters to them through well-crafted streetwear. Traditionally, merchandising apparel is produced with the goal of being as cheap, fast, and loud as possible. We believe in high-quality, well-designed streetwear styles—"as high-quality as lobster" and "as fresh as lemonade."
All designs and cuts are created by our in-house Design & Creation team and developed and produced together with our international production partners. Therefore, all L&L products are individual models and not finished mass-produced blanks.
Design Principles
To stay true to our values, Lobster & Lemonade has strong design principles that serve as the foundation for the design and development of all L&L products:
Authentic Merchwear
We create and enrich classic streetwear with an emotional connection – that's what we call "merchwear."
Selected Ingredients
We address topics that bring joy into everyday life and are part of one's own identity.
Fresh Arrangement
We interpret all themes in a refreshing way with a modern design.
History
Lobster & Lemonade (Apparel)® was founded in 2012 by Christian Hinz and Erdem Keles . Their strong affinity for sports showed them early on how strong the emotional connection to merchandising can be—be it a cap from their favorite sports team or a T-shirt featuring childhood cartoon heroes. Observing the important role street and pop culture plays in identity formation also led them to create their own, refreshing approach to merchandising.
The first caps for German cities were designed in the basement of Erdem's parents' house. The designs were inspired by the logos of US baseball leagues. The innovative concept was so well received that L&L soon established itself successfully in sports merchandising.
Since the beginning, we have placed great importance on ensuring that every product is of high quality and well designed.
For The Future
Only valued and high-quality clothing can be worn for a long time and will be.
Aware of the environmental and social challenges that can arise from the production and supply of textiles, our primary responsibility is to develop and manufacture high-quality products in a fair and, where possible, sustainable manner.
Through close relationships along the supply chain, materials, production processes, shipping and delivery are continuously optimized.
Learn more about our sustainability activities here: https://about.lobsterlemonade.com/nachhaltigkeit
Keep In Touch
Follow us on the following channels:
Newsletter: lobsterlemonade.com/de/newsletter
Instagram: instagram.com/lobsterlemonade
Facebook: facebook.com/lobsterlemonade
YouTube: youtube.com/@lobsteralemonade
Pinterest: pinterest.com/lobsterlemonade
Shop: lobsterlemonade.com
If you have any questions about the products or your orders, please contact our Help Desk team: https://lobsterlemonade.com/helpdesk .
Your L&L team