Långstrump Collection

Hey, Pippi Longstocking! In fall 2022, we welcomed Pippi Longstocking to our character line. This strong, courageous girl first appeared in 1945 in a novel by Astrid Lindgren. The confident Pippi, who can effortlessly carry an entire horse, remains an inspiration to young and old alike.

To emphasize the iconic character's Swedish origins, our collection bears Pippi's original surname, Långstrump. The idea was to combine the simple and functional style of Scandinavian fashion with Pippi's colorful world, resulting in pieces in a classic yet playful style.

In addition to Pippi, her faithful companions Mr. Nilsson, the monkey, and “Little Uncle,” Pippi’s horse, can also be found on various products in the collection.