Art Nouveau Collection

With the Jugendstil Collection, we took a new approach to sports merch – a collection featuring a football club, but without the club crest and club colors.

The challenge was to stand out from the classic club merchandise, but still create enough emotional connection for everyone who sympathizes with the club and the city.

In addition to the "lilies," Art Nouveau is also deeply rooted in the city of Darmstadt. Therefore, the decision to dedicate the collection to Art Nouveau was quickly made. So, for the designs, we embraced the artistic aesthetic of Art Nouveau and combined it with elements of SV Darmstadt 98 and the city. The first limited-edition range consisted of a T-shirt, hoodie, bucket hat, socks, and a polo cap in summery turquoise and mint tones.

The collection was very well received by players, club, and fans, so much so that most items sold out within the first 48 hours. Since it was a limited-edition drop, there will be no restocking. However, there will be a second edition.

NDR: Hats off: The crazy story of Itzehoe resident Braydon Manu