Mouse & Friends

Since 1971, "Die Sendung mit der Maus" (The Show with the Mouse) has imparted knowledge in an understandable and entertaining way, captivating children and adults alike. As the flagship of the show, "Die Maus" has now achieved cult status across generations.

Since the mouse has been with us since childhood, it was a matter of the heart for us to create products featuring the mouse that everyone, big and small, young and old, could use to express their connection in a fashionable way. Until then, almost all children's clothing featuring the mouse was available. As a very young brand, WDR placed its trust in us in 2017. A very close and positive licensing partnership continues to this day.

"The Elephant" and "The Little Mole" have been part of the "Mouse & Friends Collection" from the very beginning. Over the years, new friends have been added; in addition to "The Duck," "Captain Bluebear" and "Hein Blöd" are now also part of the lineup.