Sports Collection

Since the early days and our collaborations with American football clubs, sports merchandising has been an integral part of the L&L portfolio. What began with American football teams quickly found traction in other sports as well. With the Fraport Skyliners, we were able to enter into the first professional basketball partnership, followed shortly thereafter by the first professional soccer club, 1. FC Nürnberg.

A special highlight for us was the first international partnership with the basketball club “SIG Strasbourg”.

In addition to a headwear collection, we presented a tribute T-shirt for the exceptional talent "Frank Ntilikina." The family, especially his mother, were delighted and expressed their sincere gratitude for their son's first official merchandise. Shortly afterwards, during the 2017 French Finals, Frank flew to New York for the NBA Draft between two games. There, he was drafted eighth overall by the Knicks, becoming an overnight star. Accordingly, there are countless merchandise items bearing his name, but the L&L T-shirt will forever remain the first.